Last year I had the opportunity to write a fashion catalogue for the Australian shoe label Diana Ferrari and its Supersoft label.
For those of you who aren’t familiar with these labels, Diana Ferrari is known for its seasonally influenced but timeless collections while Supersoft shoes are ridiculously comfy and tick the “fashionable yet feet friendly” box for its wearer.
I wrote content for their 2012/2013 Summer print catalogue. Here’s what I wrote:
BE DAZZLED BY DIANA FERRARI THIS SUMMER
Inspired by the beauty of a bygone era, this dazzling new range by diana ferrari celebrates the felinity of the 50s through an ice-cream palate, as well as playing on current trends like tribal accents and the gleaming allure of metallics.
Tribal notes are deftly woven into our range, with thong toed sandals featuring standout uppers. And for our wedges, the new heel alternative, we have used natural coverings like cork and weave for exotic and earthy detail.
Take it one step further with platform heels or why not try the new summer approach of fuller sandal designs, led by high fashion trends? These standout sandals and weaved heels in colours like tan, black and fawn provide a neutral backdrop for summer suedes, reminiscent of ice cream brights, in coral, mint and cream.
All this talk of ice cream might whet your appetite but make sure you save room for the rest of this electrifying range, which features amazing new season metallics in shades like soft gold and the belle of the ball – Rose Gold.
But not all that glitters is gold! Metal makes a memorable impression, whether gleaming on our trims or making its mark through metallic snake leather, this trend sizzles throughout the range. Beautiful beadwork and glances of glitter beckon, perfect for summer evenings and parties!
Just perfect for transitioning from desk to dinner, the 50s pointed heel is making a comeback. There’s also the classic appeal of elegant sling back silhouettes within this range. We know you’ll enjoy our new ladylike court shoe, mid length in heel height but ultra feminine in style.
50s femininity and tribal touches come together to create a Summer range bursting with colour and boasting beautiful trims!
FEMININE, ADVENTUROUS AND WITH ALL THE TRIMMINGS!
With a return to the feminine influences of a 1950s Summer Holiday and the alluring appeal of Safari Deco, supersoft will have your feet stepping out in style this Summer!
There’s a strong tribal feel throughout the range, featuring statement poppy colours combined with earthy tans, lattes, mustards, dusty blues and stunning teals. You’ll notice animal inspired materials like lizard, as well as a sassy zebra print to spice up the deco safari influence.
Swing into the season with softly toned suedes as well as our beautiful and creamy light bone which works perfectly as our Summer white! Our Summer staple, canvas, offers a simple but stylish easy casual look.
There’s also the unmistakable appeal of cork for wedge coverings, an important trend this summer. With weave and rope featuring as a standout detail, these beautiful wedges reflect the fashionable quality, and the comfort, that supersoft is famous for.
Platforms are prominent this season with wearable heel heights in fabulous styles. Our platform wedges are sure to impress, available in varying heights suitable for all occasions.
This range glimmers with a metallic influence from platinum to metallic black. This trend gives wearable glam appeal which takes you from day to evening.
Famous for our unique and brilliant details, you can expect all the trimmings this season! Delightful dashes of blind, magnificent moments of metal, not to mention this season’s standout trend of tortoiseshell, this range also offers special touches like toe cap detailing, a current trend we know you will adore!
Many of our supersoft styles also feature our renowned leather interiors and padded insoles, maintaining the maximum comfort you have come to expect!